Paris – October 12, 2026 -- GAC became the Official Automotive Partner of Chelsea FC at the 91st Paris Motor Show, adding a second Premier League-calibre European football tie to its push into the region after Villarreal CF.
Chelsea deal follows pre-season tour collaboration
GAC and Chelsea held a global partnership signing ceremony at the GAC booth at Paris Expo Porte de Versailles, following a strategic cooperation agreement. The two sides first worked together during the club's 2026 pre-season tour. Chelsea legend Claude Makélélé attended, met GAC owners and signed an autograph for a robotic "young fan".
Chelsea is the second European club to sign a strategic partnership with GAC, after Villarreal CF. GAC plans to use both clubs to engage fans and build locally relevant brand experiences for European users.
AION UT Cross makes global debut across three-brand lineup
GAC showed new energy vehicles from its three brands at the show. The AION UT Cross made its global debut in Paris.
GAC launches "THE ENGINEERS" brand proposition and GAC CARE+ in Europe
GAC officially launched GAC. THE ENGINEERS, its brand proposition for Europe. GAC CARE+ made its European debut at the same event, which GAC describes as a new stage of full-chain localization in Europe.
GAC calls Europe a key market and a strategic hub for its global expansion. It says it will deepen local services and ecosystems to become a trusted brand for European users.