GAC Becomes Chelsea FC Official Automotive Partner in Paris
Paris – October 12, 2026 -- GAC became the Official Automotive Partner of Chelsea FC at the 91st Paris Motor Show, adding a second Premier League-calibre European football tie to its push into the region after Villarreal CF.
Chelsea deal follows pre-season tour collaboration
GAC and Chelsea held a global partnership signing ceremony at the GAC booth at Paris Expo Porte de Versailles, following a strategic cooperation agreement. The two sides first worked together during the club's 2026 pre-season tour. Chelsea legend Claude Makélélé attended, met GAC owners and signed an autograph for a robotic "young fan".
Chelsea is the second European club to sign a strategic partnership with GAC, after Villarreal CF. GAC plans to use both clubs to engage fans and build locally relevant brand experiences for European users.