SHERIDAN, WYOMING -- June 18, 2026 -- Epta has introduced MyEpta, a multi-function digital platform designed to serve as a single access point for all technical data, asset management, and service resources across its refrigeration equipment. Debuted at EuroShop 2026, the platform sits at the centre of Epta's broader shift toward a 360-degree service model — one that combines hardware, software, qualified personnel, and consulting across the full lifecycle of a retail store. The move marks a deliberate repositioning: Epta is no longer presenting itself as a cabinet manufacturer, but as a Fully Integrated Solutions Provider. For retailers managing large installed bases of refrigeration equipment, the implications run from maintenance scheduling to in-store media monetisation.
MyEpta Gives Each Cabinet a Unique Digital Identity
MyEpta operates through two distinct access modes. The first is ASSET ID — a unique data access point assigned to each piece of Epta equipment via an NFC tag applied directly to the cabinet. It enables faster diagnostics, more efficient maintenance, and a clearer view of each product's lifecycle without requiring additional hardware or connectivity infrastructure. Scan the tag. Get the data. That is the operating principle.
The second mode is STORE ID: a centralised hub that consolidates equipment lists, documents, service tools, contracts, KPIs, and key operational data into a single interface. It gives store managers and retail operators real-time visibility across an entire fleet, supporting both maintenance decisions and longer-term investment planning. The architecture is modular — retailers can activate individual functions or manage an entire store through the same environment.
MyEpta also serves as the gateway into Epta's wider digital service ecosystem, connecting users to SwitchOn for remote monitoring and control of cabinets and power packs, and to GAM for centralised alarm management. A digital spare parts catalogue with integrated e-commerce functionality is built into the same environment.
EptaService Structures Post-Sale Support Into Two Packages
The service layer underpinning MyEpta is EptaService, which Epta organises into two strategic clusters. The first is Maintenance & Repair — covering planned preventive operations, refrigerant leak detection, round-the-clock call centre support, and corrective repairs across both labour and spare parts. The second is Complementary Services, a set of market-specific activities targeting equipment longevity, connectivity optimisation, and proactive issue resolution including custom modernisation projects.
Retailers choose between two service packages. Main covers core services across both clusters. Xtend, the premium option, adds full access to Epta's digital suite. The structure is designed to let operators match service intensity to their operational priorities rather than absorbing a fixed one-size model.
The 360-Degree Model Connects Cabinet to Consulting
Behind MyEpta and EptaService sits a wider operational architecture. EptaTechnica handles refrigeration system design, installation, and commissioning — delivering a tailor-made refrigeration setup dedicated to each customer alongside the cabinet itself. EptaConcept shapes the in-store environment, targeting the shopper experience as a commercial variable rather than an afterthought.
Epta describes this combination of hardware, software, people skills, and consulting as a "cohesive, future-proof ecosystem." The elements are designed to work together, separately, or in sequence — depending on where a retailer is in their store lifecycle. That flexibility is the stated commercial differentiator.
DOT Tracks Door Interactions to Support Smarter Replenishment
Two proof-of-concept technologies extend Epta's platform into active store operations. The first is DOT — Door Opening Tracker — which monitors real interaction patterns at cabinet level. The system generates heatmapping of hot and cold zones, giving store managers actionable data for energy reduction and replenishment planning. Consumers benefit from consistently stocked shelves. Employees reduce manual checking rounds. The data collection happens at the cabinet, processed without disrupting the shopping environment.
DOT illustrates the broader direction: refrigerated cabinets generate what Epta describes as terabytes of actionable data, and the platform is built to convert that data into operational decisions rather than letting it go unused.
GlassView Turns Cabinet Doors Into Retail Media Inventory
The second proof-of-concept is GlassView — a retail-media digital signage system that converts refrigerated cabinet doors into advertising space. Store managers generate advertising revenue from FMCG brands seeking visibility at the point of purchase. Shoppers receive dynamic product information and targeted promotions. The technology runs in partnership with Quividi, whose Audience Measurement Platform uses computer vision to anonymously detect audience silhouettes and analyse attention metrics, enabling measurable performance data for retail media campaigns.
GlassView adds a revenue dimension that sits entirely outside the traditional refrigeration value chain. A cabinet that formerly represented a capital cost now generates income. That shift — from asset to media inventory — is what Epta means when it describes refrigeration as evolving into a service tool.
Epta Frames Its Direction Around Relevance, Not Equipment
Epta is direct about where it sees its next phase of growth:
"Epta's next frontier is not refrigeration, it's relevance."
That framing captures the commercial logic running through MyEpta, EptaService, DOT, and GlassView. The installed base of refrigerated cabinets becomes a data network. That network powers energy management, predictive maintenance, shelf intelligence, and retail media. The cabinet is the entry point. Everything built on top of it is the product.
For retailers evaluating long-cycle investments in refrigeration infrastructure, the question Epta is now posing is not which cabinet to buy — but which service layer to build on top of it.
Further details on MyEpta and Epta's integrated service portfolio are available at Epta