SHERIDAN, WYOMING – June 10, 2025 – Ecolab Inc. has introduced a cutting-edge cooling management solution aimed at transforming the operational sustainability and performance of data centers amid the rapid global expansion of artificial intelligence. The new 3D TRASAR Technology for Direct-to-Chip Liquid Cooling is designed to monitor critical indicators such as coolant temperature, pH levels, and flow rates in real time, enabling smarter, more efficient cooling strategies for high-performance computing environments.
Tackling AI-Driven Resource Demands
As AI applications surge, data centers are under mounting pressure to manage escalating demands for water and energy. Projections indicate that by 2030, AI-driven infrastructure could consume as much electricity as India and require enough water to supply the annual drinking needs of the entire United States. In this context, Ecolab’s latest innovation positions itself as a strategic response to one of the most pressing infrastructure challenges of the digital age.
“There are unprecedented opportunities associated with leveraging AI to reduce, reuse and repurpose water throughout your business operations,” said Josh Magnuson, executive vice president and general manager, Global Water Solutions Group. “For more than a century, across 40 industries, Ecolab has leveraged innovation to deliver positive performance for our customers the right way, and we are excited about how this will help data centers do more with less.”
An Integrated Approach to Cooling Management
The development of 3D TRASAR Technology was guided by input from both data center operators and IT equipment manufacturers, ensuring it addresses sector-specific requirements. With this launch, Ecolab now offers a complete suite of cooling solutions that span from traditional cooling towers to cutting-edge direct-to-chip systems.
Key benefits of the integrated system include:
- Real-time monitoring of coolant health metrics
- AI-powered optimization for thermal performance
- Enhanced water and energy savings across the cooling lifecycle
- Compatibility with a broad range of data center infrastructures
By harnessing proprietary AI capabilities, the system not only boosts operational resilience but also reduces environmental impact—aligning with Ecolab’s commitment to sustainability and resource efficiency.
AI as Both Challenge and Solution
The dual role of AI—as both a driver of increased data center demand and a potential solution to its sustainability challenges—underscores the importance of Ecolab’s innovation. The company emphasizes that AI-driven insights can enable operators to better manage resource use while scaling their digital capabilities.
“Ecolab’s robust portfolio of cooling management solutions demonstrates that AI can be key to solving some of the very challenges that it creates,” said Magnuson. “As the world continues to navigate the expansion of AI and data centers, we will remain focused on demonstrating for our customers how delivering business growth and resource conservation go hand in hand.”
Positioned for Growth in the Data Infrastructure Sector
With AI-driven transformation accelerating across industries, demand for high-efficiency, sustainable infrastructure is at an all-time high. Ecolab’s strategic expansion into direct-to-chip cooling technology not only strengthens its competitive positioning in the data center market but also reinforces its reputation as a global leader in industrial sustainability solutions.
Learn more at www.ecolab.com