Hong Kong – October 12, 2026 -- DPC Dash (1405.HK), Domino's Pizza's exclusive master franchisee in the Chinese Mainland, Hong Kong and Macau, operated 1,634 stores across 87 cities at September 30, 2026. It added a net 84 stores and entered 12 cities in the third quarter, while same-store sales growth stayed negative.
DPC Dash has already secured its full-year opening target of about 350 net new stores
Stores opened, under construction or signed now cover 100% of the 2026 target, up from about 89% at June 30. Over the first nine months, the company added 319 net new stores and entered 27 new cities.
The network comprises 908 stores in initial cities and 726 in new cities. New cities account for about 44% of the total, and the company says they continue to drive expansion under its "Go Deeper, Go Broader" strategy.
Same-store transactions turn positive while lower ticket sizes keep sales negative
DPC Dash recorded positive same-store transaction count growth in the third quarter. Average transaction price (ATP) stabilized and rose modestly from the second quarter. The company links this to marketing initiatives and the gradual rationalization of subsidies from third-party aggregator platforms.
Same-store sales growth remained negative because ATP was below the third quarter of 2025, despite healthy year-on-year transaction growth.
Delivery reaches 30% of transactions in new city markets, up from 25%
Delivery accounted for 30% of transaction volumes in new city markets in the third quarter, compared with 25% in the first half of 2026. Third-party aggregator platforms remain an important channel as the company expands delivery there.
Loyalty program membership reached 45.2 million at September 30, 2026, against 32.9 million a year earlier. About 19.9 million new customers placed first orders over the past 12 months, through both the company's own and third-party channels.
DPC Dash anchors value pricing on an RMB79 six-piece set and buy-one-get-one offers
The quarter's lead offer was an RMB79 six-piece set with two 9-inch pizzas plus multiple sides and drinks. The company also ran an affordable solo combo and brought back "Mega Week", a buy-one-get-one-free promotion on Signature and Classic Flavor pizzas.
On the product side, DPC Dash launched the Durian Roast Chicken Pizza. It also issued a limited-edition Star & Moon design of its Salted Egg Yolk Flavored Chicken Pizza for the Mid-Autumn Festival and ran a seasonal potato pizza campaign during the Major Heat period.
Social campaigns promoted the buy-one-get-one offers, and the "Finding Domino's Red & Blue" campaign encouraged customers to share red-and-blue color pairings.
Southern Metropolis Daily ranks DPC Dash a Top10 High-Quality Consumer Brand
The company was named to the newspaper's 2026 Top100 High-Quality Consumer Brands list for the third consecutive year and again placed in the Top10. It also received Jiemian News' 2026 Consumer Trust Award as Western Fast Food of the Year.