Global – October 27, 2026 -- COOPABLE is marketing OEM co-op advertising programs to automotive dealerships as a way to share campaign costs with manufacturers and run larger campaigns. The company has not disclosed funding levels, reimbursement rates or client numbers.
Manufacturers share dealership advertising costs under co-op programs
Under co-op programs, dealers split advertising spend with the OEM. COOPABLE says this covers a significant portion of expenses, which matters most for smaller dealerships managing tight budgets. The funding applies to online platforms, social media and print.
OEM brand guidelines tie local ads to national campaigns
Dealers that join OEM programs must keep the messaging, design and tone of their ads consistent with the manufacturer's brand guidelines. In return, OEM partnerships can provide custom creative assets and funding for local events, according to COOPABLE.
COOPABLE lists four services for dealers
The company says it works with manufacturers to offer the following:
- Access to co-op advertising funds, covering digital ads and event sponsorships
- Brand-specific campaigns aligned with national manufacturer campaigns
- Custom ad creatives and marketing materials
- Tracking and reporting tools for real-time optimization of co-op ad performance
COOPABLE is offering dealerships a no-obligation audit of their co-op advertising strategy.