2XU Hires Ex-Under Armour Exec to Lead North America Push
Melbourne – September 23, 2026 -- Australian performance brand 2XU has appointed Aaron Brown as Head of Wholesale & Business Development, North America, tasking a two-decade sporting goods veteran with expanding the company's commercial footprint across the United States and Canada.
Brown exits HydraPak's global sales leadership to join 2XU's North American buildout
Brown most recently served as Vice President of Global Sales at HydraPak, overseeing global revenue strategy, sporting goods, run specialty and outdoor retail channels, OEM partnerships and international distribution. Before that, he spent more than ten years at Under Armour, rising to Director of Sales with responsibility for North American commercial strategy across key and specialty accounts, spanning merchandising, go-to-market execution, ecommerce and inventory planning.