63% of Consumers Would Let AI Pick Brands for a 20% Discount
Durham, N.C. – September 30, 2026 -- Sixty-three percent of U.S. adults said they would or might let an AI shopping assistant choose brands on their behalf if it consistently saved them 20% on purchases, according to a nationwide survey of 2,000 Americans conducted by Talker Research on behalf of payments platform Spreedly.
The findings arrive as AI shopping agents, including Meta's newly launched Muse, expand from product discovery into checkout, intensifying scrutiny over how much purchasing authority consumers will cede to automated systems.
Younger consumers show the weakest brand loyalty against AI-driven savings
Thirty-four percent of Gen Z and 30% of Millennials said they would abandon brand loyalty if an AI assistant consistently found the best products at the lowest prices. Among parents with children under five, 60% said they would let AI select brands for a consistent 20% savings.