RedTag

Louisville – October 17, 2026 -- RedTag, an independent Louisville marketing agency founded in 2008, has repositioned itself from a digital performance agency into a strategy-first marketing partner and launched outcome-based programs for clients.

RedTag bets strategy, not execution speed, will differentiate clients

The agency is wagering that AI-driven gains in production speed will make strategy the scarcer asset. Founder and CEO Russ Renbarger said AI can produce hundreds of ads in an afternoon but cannot identify which one a brand needs. Clients can now choose from outcome-based programs matched to their marketing needs.

RedTag built its reputation on paid digital campaigns and later added strategy, creative, video production and website development.