PwC Austria

Digicust hires ex-PwC Austria marketing chief to lead partner push

Vienna – November 01, 2026 -- Austrian AI company Digicust has appointed Alexander Miklautz, previously Head of Marketing at PwC Austria, as Head of Global Partnerships & Events, effective November 1, 2026. The hire makes strategic partnerships a standalone growth channel alongside direct enterprise sales.

Miklautz will develop the partner network and joint market-entry and sales initiatives. Digicust is targeting customs software vendors, consulting and implementation firms, technology companies and industry organizations. The goal is deeper integration of its platform into existing system landscapes and access to new markets.

Miklautz to build a structured partner program with training and marketing support

He will expand the partner program with defined cooperation models, joint market-development plans, and training and marketing offerings for partners. Trade events and industry formats are intended to generate new collaborations.