Parks Associates

Plano, Texas – September 23, 2026 -- Ten US streaming service profiles were phased out in the second quarter of 2026 as providers rebrand, consolidate content, or shift to alternative distribution models, according to Parks Associates' Streaming Video Tracker.

Paramount Skydance folds BET+ into flagship Paramount+ platform

Paramount Skydance ended BET+ as a standalone service, migrating its content library into Paramount+ under a dedicated BET Hub. The move reflects a broader industry pattern of consolidating niche streaming brands into larger flagship platforms rather than maintaining separate apps.

Plano, Texas – September 13, 2026 -- Fox Corporation's planned $22 billion acquisition of Roku underscores the strategic value of controlling the platform layer that connects viewers, content, and advertisers, according to new data from Parks Associates.

Roku dominates US streaming hardware with 43% device share

Parks Associates' Tech Ecosystem Dashboard, based on surveys of more than 8,000 US internet households, found 43% report a Roku device as their most-used streaming media player. Among smart TV owners, 17% said their primary TV runs on Roku OS.

Fox deal would combine premium content with Roku's 100 million-household reach

Fox reports that Roku reaches more than 100 million streaming households globally. The acquisition would pair Fox's live sports and news programming and its Tubi service with Roku's operating system, The Roku Channel, Frndly TV, Howdy, advertising infrastructure, and first-party viewer data.