onX Cuts Prediction Build Time From Weeks to a Day With mParticle Agent
NEW YORK – November 04, 2026 -- Hunting navigation app onX has cut the time needed to build predictive audience attributes from two weeks at best, and often closer to a month, to roughly one day, using Rokt's mParticle Agent.
Plain-language prompts replace external team coordination
Through the agent's Predictions capability, onX marketers describe the touchpoint they want to predict in plain language. The agent configures the prediction for review and approval, then makes the predictive attribute available for audience creation.
Previously, building a prediction required standing meetings with an external team and work to locate where data lived. Myka Arneson, Senior Marketing Technology Manager at onX, said the company had "zero self-service" before the rollout. She added that the agent surfaces patterns her team would not have thought to look for.