news aktuell Launches Voices, Germany's First Video-Statement PR Tool
Hamburg – September 10, 2026 -- dpa subsidiary news aktuell has launched "voices by na-connect," the first tool on the German communications market that feeds original video statements from executives and experts directly into the news cycle. The product went live today and will be presented at the Kommunikationskongress in Berlin on September 17-18.
Executives and experts record 60-second video statements to react to trending topics
The platform works by publishing "hooks" — short, attention-grabbing prompts on current debates — through news aktuell and select media partners. Registered users, called "voices," select a hook, film a vertical smartphone video of up to 60 seconds, and submit it for review. Once cleared by the news aktuell team, statements are bundled and distributed across multiple channels. CEOs, board members, subject-matter experts, communications officers and corporate influencers are the primary target users.