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Mars Petcare

Mars Petcare, Big Idea Ventures Pick 3 Startups for Pet Food Program

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Mars Petcare, Big Idea Ventures Pick 3 Startups for Pet Food Program

New York – – September 29, 2026 -- Big Idea Ventures and Mars Petcare have selected three startups for the third edition of the Next Generation Pet Food Program, drawing 83 applications from 33 countries to advance alternative proteins, fats and oils aimed at cutting the environmental footprint of pet food ingredients.

Program partners with AAK, Bühler, Givaudan and Ingredion select three ingredient startups

EcoBean, a Polish company that valorizes spent coffee grounds from industrial production into high-value ingredients for cosmetics, food and pet applications, joins the 2026 cohort. Loopworm, an Indian insect biotech firm, manufactures protein and fat ingredients from silkworms using proprietary technology. Space Ark Biomedical, based in Taiwan, upcycles okara and brewer's spent grain into functional protein ingredients through enzyme technology and precision fermentation.

Sparkle Grooming Secures $6M From Mars-Backed Companion Fund

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Sparkle Grooming Secures $6M From Mars-Backed Companion Fund

Scottsdale, Ariz. – September 15, 2026 -- Sparkle Grooming Co. has raised $6 million in strategic growth financing led by Companion Fund, the venture capital vehicle managed by Digitalis Ventures in partnership with Mars Petcare, as the dog grooming franchise surpasses 600 licenses awarded to multi-unit partners in just 24 months.

Franchise pipeline expands to 600 licenses in two years

The Scottsdale-based company, which created what it calls the Quick-Service Pet Care (QSPC) category, currently operates 10 salons and plans to have at least 20 open by the end of 2026. More than 30 additional salon openings are planned for 2027, with the company continuing to court select multi-unit franchise partners in priority markets.