iQIYI Unveils 350+ Titles, AI Drama as Content Strategy Reboots
Beijing – September 25, 2026 -- iQIYI unveiled a slate of more than 350 new titles for 2026-2027 at its iJOY Conference held September 23 in Shanghai, anchoring the launch around a new "All in AI" production and marketing strategy. The Chinese streaming platform also confirmed that its flagship Scream Night event will run December 5 at Galaxy Arena in Macao under a renewed three-year residency agreement covering 2026 to 2028.
CEO Yu Gong sets three AI priorities for content production
Founder and CEO Yu Gong outlined three strategic pillars: deploying AI across premium live-action and long-form AIGC production, building a creator ecosystem through seven new service programs, and pioneering content formats enabled by emerging technology. Chief Content Officer Xiaohui Wang framed the shift around three industry trends he termed the C2C era, the "Minority" era of niche demand, and the Platinum era of premium emotional content.
