Informa TechTarget Launches AI-Driven Buyer Intelligence Solution
Boston – October 24, 2026 -- Informa TechTarget (Nasdaq: TTGT) has launched Buyer Intelligence, an AI-enhanced solution that applies three new AI skills to person-level intent data drawn from approximately 58 million permissioned first-party audience members.
CEO Gary Nugent said AI-optimized go-to-market systems depend on input quality, noting that outcomes "will only be as strong as their inputs."
Three AI skills target pitch preparation and segment selection
Pain Points surfaces the challenges buying group members are researching, based on the articles, videos and webinars they consume. It is designed to cut sales call preparation time.
Pitch Assist generates messaging guidance tailored to each account's business problems. Persona and ICP Intelligence ranks customer segments by current in-market activity, flags new personas and indicates when to re-evaluate an Ideal Customer Profile.