IAW-Messe

SHERIDAN, WYOMING - March 24, 2026 - The Internationale Aktionswaren- und Importmesse (IAW) marks its 40th edition today as it opens in Cologne, bringing together 300 exhibitors and more than 5,000 expected visitors across Halls 6 and 9 at the Koelnmesse from March 24 to 26. The anniversary event spans 30,000 square meters and covers product categories ranging from garden articles, toys, and electronics to drugstore goods, food products, and e-commerce services. Alongside the exhibition floor, the IAW features its established E-Commerce Arena stage program and a redesigned hall layout, with extended opening hours on the final day for the first time.

SHERIDAN, WYOMING - March 24, 2026 - The Internationale Aktionswaren- und Importmesse (IAW) opens today in Cologne, running from March 24 to 26 in Halls 6 and 9 of the Koelnmesse exhibition center. Alongside its core exhibition of 280 exhibitors across 30,000 square meters, the trade fair features its established E-Commerce Arena - a three-day stage program where specialists share strategies and best practices for online retail. Now in its second decade, the Arena focuses this spring on the broad state of e-commerce, covering artificial intelligence, live commerce, marketplace diversification, and conversion optimization for online sellers.