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Hyundai Motor Company

Hyundai Signs Multi-Year Deal as UEFA Champions League Auto Partner

Hyundai Signs Multi-Year Deal as UEFA Champions League Auto Partner

OFFENBACH, Germany – September 11, 2026 -- Hyundai Motor Company has signed a multi-year agreement to become the Official Automotive Partner of the UEFA Champions League, a deal running from the 2026/27 season through the end of 2030/31. The partnership was concluded through UC3, UEFA's joint venture with European football clubs.

Hyundai extends nearly 30 years of football sponsorship to Europe's top club competition

The agreement follows Hyundai's engagement at this summer's World Cup and adds the 36-club UEFA Champions League to a sponsorship portfolio the company says spans international tournaments, clubs and associations worldwide. UEFA describes the competition as the world's most-watched annual club football event, with roughly one in three people globally expressing interest in it.

Hyundai Steel Breaks Ground on $5.8B Louisiana EAF Mill

Hyundai Steel Breaks Ground on $5.8B Louisiana EAF Mill

Ascension Parish, Louisiana – September 09, 2026 -- Hyundai Steel Company held a ceremonial launch for a $5.8 billion Electric Arc Furnace-based integrated steel mill in Louisiana, marking the first facility of its kind in North America.

Joint venture targets 2029 commercial output at 2.7 million metric tons

The mill will be operated by HYUNDAI-POSCO Louisiana Steel LLC (HPLS), a joint venture between Hyundai Steel, POSCO, Hyundai Motor Company and Kia Corporation. Commercial production is targeted for 2029 with annual capacity of 2.7 million metric tons of hot-rolled and cold-rolled steel sheets aimed primarily at automotive applications.