Gopuff

NEW YORK – September 30, 2026 -- Eighty-six percent of advertisers say slow audience fulfillment could cause them to cut spending or abandon a retail media network partner, according to GrowthLoop's 2026 Commerce Media Investment Index. The study, conducted with Ascend2, surveyed nearly 300 U.S. and Canadian marketing professionals involved in retail media network (RMN) or commerce media network (CMN) advertising decisions.

Advertisers will pay more for faster data delivery

Eighty-five percent of respondents say they would pay a premium for same-day audience fulfillment, while 92% would increase spend with faster activation. Ninety-four percent said they would likely spend more with partners offering self-service audience-building tools. Advertisers reporting the strongest ROI are five times more likely than others to receive custom audiences the same day.

San Francisco/Philadelphia – September 22, 2026 -- Instacart (NASDAQ: CART) will add Gopuff to its Marketplace and deploy its Carrot Ads technology across Gopuff's digital storefront, giving more than 9,000 brand advertisers direct access to Gopuff's on-demand customer base in the U.S.

Gopuff will join over 2,200 national and local retail banners already on the Instacart Marketplace, offering Instacart customers delivery in as fast as 15 minutes from a catalog of thousands of groceries, snacks, beverages and household staples. Orders placed through Instacart will be fulfilled directly by Gopuff via its own network of micro-fulfillment centers.