LA Fitness opens $12.5M ELEVATE club at RITHM at Uptown in Tampa
TAMPA — November 13, 2026 -- LA Fitness has opened a club of about 30,000 square feet under its ELEVATE concept at RITHM at Uptown, the redevelopment of the former University Mall at 2170 E. Fowler Avenue, RD Management announced. The approximately $12.5 million construction investment works out to roughly $417 per square foot, by our calculation.
ELEVATE club divides its floor space into specialized training zones
The club includes a Reformer Pilates studio, a HYROX functional training area, and LIFT, an expanded free-weight space with a Rogue Rig system, Olympic benches and lifting platforms. It also offers personal training, locker rooms and instructor-led group fitness classes.
Mike Carroll, Co-CEO of RD Management, said LA Fitness chose RITHM for the market debut of the ELEVATE concept. The release does not say who funds the $12.5 million or how many ELEVATE clubs LA Fitness plans to open.