COPA Innovation Laboratories

COPA Leads $7M Funding Round in Shoot 360, Forms Strategic Partnership

Vancouver, Wash. – September 12, 2026 -- Shoot 360 has secured a $7 million growth funding round led by COPA Innovation Laboratories and its investment arm, COPA Venture Capital, as part of a new strategic partnership between the two sports technology companies.

Shoot 360 scales technology-powered basketball training beyond 65 locations

Founded in 2012 by Craig Moody, Shoot 360 operates more than 65 franchise locations across the U.S. and internationally, pairing immersive basketball training with performance-tracking software. The company has built partnerships with several NBA teams and maintains a significant pipeline of new locations in development.

COPA Innovation Leads $7M Funding Round in Shoot 360

Vancouver, Wash. – September 12, 2026 -- Shoot 360, a technology-powered basketball training franchise, has secured a $7 million growth funding round led by COPA Innovation Laboratories and its investment arm, COPA Venture Capital, as part of a new strategic partnership between the two sports technology companies.

Shoot 360 operates more than 65 locations with NBA team partnerships

Founded in 2012 by Craig Moody, Shoot 360 combines immersive basketball training with performance-tracking software across more than 65 franchise locations in the U.S. and internationally, including a pipeline of new sites and partnerships with several NBA teams.