Clear Channel Outdoor

Clear Channel Renews Florida Airport Ad Deal Ahead of 2029 Expansion

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Clear Channel Renews Florida Airport Ad Deal Ahead of 2029 Expansion

Panama City, Fla. – October 28, 2026 -- Clear Channel Outdoor's (CCO) Airports Division has renewed and expanded its advertising partnership with Northwest Florida Beaches International Airport (ECP) for an initial three-year term with a renewal option, as the airport builds a terminal expansion due for completion in 2029.

CCO wins competitive reselection after two decades at ECP

The partnership dates to 2005, and ECP reselected CCO through a competitive process. CCO described its planned investment in the airport's advertising infrastructure as significant but disclosed no dollar figure.

Double-sided digital flags anchor the new concourse program

The centerpiece is a network of double-sided digital flags throughout the concourse, bringing dynamic content into the terminal. The program also adds experiential activations and refreshed displays. It is designed to give advertisers greater flexibility.

Land O'Lakes, Getty Images, Clear Channel Launch Rural America Ad Campaign

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Land O'Lakes, Getty Images, Clear Channel Launch Rural America Ad Campaign

Arden Hills, Minn. – October 07, 2026 -- Land O'Lakes, Inc. has partnered with Getty Images and Clear Channel Outdoor to place authentic imagery of rural America on out-of-home advertising spaces in New York City, starting during Advertising Week New York (Oct. 5-8) and expanding nationwide for National Farmer's Day on Oct. 12.

Research shows advertisers misrepresent rural communities

VisualGPS Insights data cited by Getty Images found that nearly two-thirds of Americans in rural communities believe advertisers do not understand them, while only 5% of popular U.S. visuals are set in rural locations. Searches for rural America imagery rose 22% in 2024 and continue climbing, according to the companies.

Clear Channel Links OOH Data to LiveRamp, TransUnion Ad Models

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Clear Channel Links OOH Data to LiveRamp, TransUnion Ad Models

New York – September 25, 2026 -- Clear Channel Outdoor (NYSE: CCO) has become the first out-of-home media company integrated into LiveRamp's Cross-Media Intelligence platform, expanding its RADAR data system to plug OOH exposure data directly into the measurement tools marketers use for CTV, social, search, digital video and audio.

The company also announced new integrations with TransUnion's Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) solutions, allowing RADAR exposure and delivery data to be resolved against identity data and folded into portfolio-level and customer-level performance models.