Charlotte Tilbury Extends Dallas Cowboys Cheerleaders Deal, Expands Amazon Beauty Tie-Up
New York – – September 30, 2026 -- Charlotte Tilbury Beauty is entering the second year of its official beauty partnership with the Dallas Cowboys Cheerleaders while simultaneously expanding its retail collaboration with Amazon Beauty's U.S. store, the company announced.
Partnership enters second year with a redesigned gameday beauty wardrobe
Since launching in 2025, the deal has produced content, creator experiences, retail appearances and in-stadium activations tied to the cheerleaders' official gameday look. For its second year, Charlotte Tilbury has updated the look with a curated product set spanning skincare, complexion, cheeks, eyes, brows, lips and fragrance, including new launches such as the Airbrush Flawless Blur Loose Powder and Airbrush Flawless Blush Blur, formulated to withstand high-energy routines and Texas heat.