Instacart Adds Gopuff to Marketplace, Extends Carrot Ads Reach
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San Francisco/Philadelphia – September 22, 2026 -- Instacart (NASDAQ: CART) will add Gopuff to its Marketplace and deploy its Carrot Ads technology across Gopuff's digital storefront, giving more than 9,000 brand advertisers direct access to Gopuff's on-demand customer base in the U.S.
Gopuff will join over 2,200 national and local retail banners already on the Instacart Marketplace, offering Instacart customers delivery in as fast as 15 minutes from a catalog of thousands of groceries, snacks, beverages and household staples. Orders placed through Instacart will be fulfilled directly by Gopuff via its own network of micro-fulfillment centers.