London – September 24, 2026 -- Constant Contact has named Chelsea FC Women captain Erin Cuthbert as a Small Business Ambassador, tapping her dual role as footballer and coffee entrepreneur to promote its marketing platform among UK small business owners.
Cuthbert runs coffee brand Ruby Alba as a solo operation alongside her football career
Cuthbert launched Ruby Alba earlier in 2026, sourcing beans from a roaster in Scotland and personally managing branding and marketing. She will now use Constant Contact's platform to grow the business while continuing to captain Chelsea FC Women.
Partnership extends existing multi-year Constant Contact-Chelsea FC Women deal
The ambassadorship builds on a broader partnership between Constant Contact and Chelsea FC Women focused on supporting female founders. Joint initiatives include The Growth Locker, an education hub offering tools and mentorship to entrepreneurs.
Constant Contact positions platform as substitute marketing team for solo owners
The company's platform integrates email, social media, and event marketing tools, automating content creation, customer targeting, and performance reporting. Constant Contact CEO Frank Vella said the partnership aims to demonstrate what solo entrepreneurs can achieve when paired with automated marketing tools.
Cuthbert said she wants Ruby Alba to sustain her financially once her football career ends, noting that most professional players cannot rely on football income indefinitely.