Boca Raton, Fla. – September 23, 2026 -- BPD Health has launched a new brand identity, "It's Good to Grow," repositioning the two-decade-old healthcare marketing firm as a strategic growth partner for hospitals, life sciences firms and health innovators.
BPD traces its evolution from an advertising agency to a growth strategy firm
The company has operated under three names over more than 20 years: BPD Advertising, BPD Healthcare, and now BPD Health. Each iteration marked an expansion of scope, moving from healthcare marketing services toward broader strategic growth advisory work for health systems, life sciences companies, healthcare associations and consumer health brands.
New platform ties organizational growth directly to healthcare access and innovation
Jason Brown, CEO and cofounder of BPD Health, said growth gives organizations "the strength to invest in clinicians, technology and new models of care," framing expansion as a mechanism to fund breakthroughs and scale effective care models. The company argues that financial strength at the organizational level translates into clinician recruitment, technology investment and expanded access for hospitals and health systems specifically.
BPD Health operates as a subsidiary within MJH Life Sciences' broader portfolio
BPD Health sits inside MJH Life Sciences, a parent company spanning healthcare communications, education, research and physician engagement. Mike Hennessy Jr., chairman and CEO of MJH Life Sciences, said addressing major healthcare problems requires organizations willing to challenge established practices and invest in new approaches.
Three technology platforms underpin the rebrand's enterprise growth claims
The brand shift follows a year of investment in three internal systems: bpDNA, described as an enterprise growth system; Signals Intelligence, which consolidates market, consumer, physician and business intelligence; and Violet, an AI platform. BPD Health says these tools are designed to help client organizations identify growth opportunities and act on them faster through combined creative, strategic and technology-driven solutions.
The rebrand consolidates BPD's positioning around a single coordinated growth system that integrates market position, workforce engagement, physician referrals, patient demand, payer relations and community impact metrics for healthcare clients.