San Mateo, Calif. – October 06, 2026 -- Avarra has closed a $17 million Series A round after growing annual recurring revenue more than 400% year-over-year, betting that AI should upskill sales teams rather than automate routine tasks.
Duration Ventures leads round with Zoom, Lightspeed backing
The round was led by Duration Ventures, with participation from Lightspeed Venture Partners, Draper Associates, GTMfund, Alumni Ventures, and a strategic investment from Zoom. Avarra runs natively on Zoom's platform.
Contracted enterprise ARR jumps 698% year-over-year
Contracted ARR from mid-market and enterprise customers grew 698% year-over-year, and sales teams now run more than 10,000 AI coaching and role-play sessions on the platform each week. Customers including Elastic, Masimo, Proofpoint, Netskope, and Owner.com report ramp times cut roughly in half and measurable lifts in win rate.
AI avatars prep reps, join live deals, and engage buyers overnight
Avarra's avatar platform captures sales expertise from leaders and deploys AI avatars that prep reps before calls, join live deals to field questions, and engage buyers on company websites at any hour. Because the same avatars handle both internal coaching and customer-facing interactions, updates to the sales playbook propagate instantly across the organization.
Proofpoint reports 33% improvement in rep performance through coaching
Blake P. Sallé, Chief Revenue Officer at Proofpoint, said the company needed reps confident discussing new data security and AI capabilities. He reported sellers improved 33% from their first practice attempt to their final one, with better objection handling and discovery skills.
Multiple enterprise customers scale playbooks to 1,000-plus GTM staff
Several enterprise customers have deployed Avarra to scale sales playbooks to more than a thousand go-to-market professionals within their organizations. At Owner.com, CRO Kyle Norton built and deployed over 100 custom simulations using the platform, noting reps have become less reliant on managers as their sole source of practice.
Funding targets engineering hires and customer-facing platform expansion
Avarra will direct the new capital toward engineering and go-to-market hiring, as well as expanding the customer-facing side of the platform. Arif Janmohamed, Co-Founder and Managing Director at Duration Ventures, backed the company at seed and said the past year proved the thesis that AI avatars can scale GTM productivity collaboratively with humans.