New York – September 10, 2026 -- Gaming peripherals brand ATTACK SHARK has entered a partnership with Cloud9 Esports, equipping the organization's League of Legends roster with its latest mice and keyboards for daily training and competitive preparation.
Cloud9 brings a decade of championship pedigree to the deal
Founded in 2013, Cloud9 Kia has won six League Championship Series (LCS) titles and reached ten World Championship appearances in League of Legends. The organization also holds the ELEAGUE Major Boston 2018 title, the inaugural Overwatch League championship, and a Rocket League World Championship win, making it one of North America's most decorated esports operators.
ATTACK SHARK targets validation from top-tier competitive play
ATTACK SHARK, which states it serves more than 10 million players globally, will supply hardware directly to Cloud9's League of Legends players to support tournament-level training. The company said the collaboration is designed to translate professional esports performance data into peripheral design for broader competitive gamer audiences.
Content rollout spans digital, social and e-commerce channels
The partnership will produce content covering professional gaming insight, esports culture, and competitive equipment across Cloud9 and ATTACK SHARK's digital platforms, social media, and e-commerce storefronts.
Cloud9 President Jonathan Tran said the deal aligns the organization's competitive standards with ATTACK SHARK's goal of making high-performance mice and keyboards accessible to a wider player base. ATTACK SHARK CEO and co-founder Gavin Cheng called the tie-up a "meaningful milestone" for the brand's push into professional esports partnerships.