GENEVA — November 13, 2026 -- ANTA Group and UNHCR signed a three-year agreement for the Moving for Change program. ANTA committed US$1.5 million in cash and 1.2 million items of sportswear and equipment for 2026 to 2029. The pledge matches the first three-year phase, which ANTA reports at US$1.5 million and more than 1.2 million items, so the renewal holds the commitment flat and targets another 300,000 displaced young people.
ANTA's pledge works out to about US$5 and four items per young person
By our calculation, US$1.5 million spread across 300,000 young people equals US$5 each in cash. The 1.2 million items equal four per person. ANTA routes the support through the China Charity Federation and the Chinese Red Cross Foundation, with approval from the relevant government ministries. The company did not disclose the value of the 1.2 million items.
The target countries are Ethiopia, Kenya, Burundi and elsewhere in Africa. ANTA says the renewal would bring the cumulative total to 600,000 young people by 2029, or about 100,000 a year over six years by our calculation.
Phase one gave 33,570 children direct support, about 11% of those reached
As of the end of 2025, the program had run education activities in Ethiopia, Kenya, Burundi and other countries. They covered access to basic education, teaching capacity and learning support systems. It gave 33,570 children financial assistance, material support, mental health support and other help to stay in school. That is about 11% of the 300,000 young people ANTA reports as benefiting in the first phase.
The release lists a further 4,800 students as a separate figure. They received targeted help such as mental health support and hygiene kits.
The second phase covers primary education, sport for protection and emergency learning
The new agreement keeps three focus areas: primary education, sports for protection and education continuity during emergencies. The program supports UNHCR's Primary Impact and Sport for Protection initiatives. ANTA and ANTA KIDS sportswear and equipment will go to students and teachers.
Wu Yonghua, ANTA's Executive Director and Co-CEO, and Tressa Rae Finerty, UNHCR's Deputy High Commissioner, signed at UNHCR headquarters. ANTA Board Chairman Ding Shizhong, brand ambassador and Olympic champion Fan Zhendong, and Ambassador Li Chijiang of China's Permanent Mission in Geneva attended. ANTA and UNHCR first set up the partnership in 2023.
Sports education makes up about 36% of ANTA's nearly RMB 4.4 billion in giving
As of the end of September 2026, ANTA Group and the Hemin Foundation had made cumulative donations of nearly RMB 4.4 billion. Sports education programs received nearly RMB 1.6 billion in cash and equipment, about 36% of the total by our calculation. ANTA says those programs benefited more than 10 million young people, equivalent to roughly RMB 160 each.
Ding said the sports philanthropy programs ANTA supports in China have reached more than 10 million young people. He described the UNHCR partnership as an extension of that work into international humanitarian assistance.