North Chicago, Ill. – September 07, 2026 -- Allergan Aesthetics, an AbbVie company, has released a global study of more than 12,000 beauty-involved consumers across nine markets showing a decisive shift away from one-time aesthetic procedures toward personalized, long-term treatment plans.
Global survey data points to a structural change in patient demand patterns
The Layered Beauty: The New Aesthetic Mindset report, based on the 12,000-consumer dataset combined with practitioner input and regional analysis, finds patients increasingly expect multimodal treatment strategies that evolve with their goals and life stages rather than single-session fixes.
Skin quality now anchors broader aesthetic and wellness spending
Respondents identified skin quality as the foundation of aesthetic care, integrating treatments into wider beauty and wellness routines rather than treating them as isolated interventions.
Provider trust remains the deciding factor in treatment adoption
The report states that healthcare provider expertise stays central to consumer decision-making, with patients relying on practitioners to educate them and design long-term, individualized strategies. Dr. Jeanette Black, a board-certified dermatologist and U.S. contributor to the report, said patients are increasingly requesting personalized plans that evolve over time rather than isolated procedures, reinforcing the role of trusted patient-provider relationships.
Regional variation complicates a one-size-fits-all global strategy
While the report identifies converging global trends, it also notes that beauty ideals and treatment priorities differ by region, requiring localized approaches for aesthetic providers and brands operating across multiple markets.
Nicole Mowad-Nassar, Senior Vice President at AbbVie and President of Global Allergan Aesthetics, said the findings are intended to inform how the aesthetic treatment landscape develops globally, citing personalization, education and consultative treatment planning as defining features of the sector's current trajectory.