Tourism Promotion

Chicago – September 25, 2026 -- The Taiwan Tourism Administration (TTA) brought its U.S. workshop series back to Chicago on Sept. 16, 2026, ending a seven-year absence from the Midwest market and drawing 53 local travel industry representatives.

Taiwan logged a record 710,000 U.S. visitors in 2025

Nearly 60% of those arrivals were tourism-driven, the TTA reported, a record high for the destination. The agency credited strong air connectivity, with more than 200 weekly round-trip flights linking Taiwan to 13 major North American cities.

Repeat visitors matched pre-pandemic peak at 42.25% of arrivals

Through its "Tourism Dual-Wheel Drive Program," the TTA is courting repeat visitors, MICE travelers extending stays for leisure, and incentive travel groups. The 42.25% repeat-visitor share in 2025 equaled the pre-pandemic high recorded in 2019.

Bratislava – September 17, 2026 -- EXPO 2027 Belgrade organizers will pitch Serbia's tourism and investment potential to Slovak industry executives at a B2B networking event on 17 September 2026 at Incheba in Bratislava.

Serbia targets Slovak business leaders ahead of 2027 Expo opening

The "Visit Serbia B2B Networking" session, running from 10:30 a.m. at Incheba, a.s. on Viedenská cesta 3–7, forms part of an international roadshow promoting Serbia as a travel and investment destination before EXPO 2027 Belgrade opens on 15 May 2027. Igor Kovačević, Executive Director of EXPO 2027 Belgrade, and Lukáš Parízek, Slovakia's Commissioner General for the Expo, will address representatives of Slovakia's tourism industry and business community, with the programme including delegation visits, targeted B2B meetings, and access to a digital platform connecting companies.

Belgrade – September 15, 2026 -- Former world No. 1 tennis player Jelena Janković has been appointed Global Ambassador for EXPO 2027 Belgrade, becoming the first Serbian figure to hold the role as organizers prepare to host an estimated four million domestic and international visitors.

Janković becomes first Serbian to join Expo's international ambassador roster

The 15-time WTA title winner joins a global ambassador group that already includes Usain Bolt, Jackie Chan and Lin Dan. Janković reached the top of the WTA rankings in 2008, competed in four Olympic Games, reached the US Open final and won the Wimbledon mixed doubles title.

Expo confirms over 140 international participants ahead of 2027 opening

EXPO 2027 Belgrade is scheduled to run from May 15 to August 15, 2027, under the theme "Play for Humanity: Sport and Music for All." Organizers have confirmed participation from more than 140 international entities.