Sports Marketing

Toronto – September 18, 2026 -- The Canadian Hockey League (CHL) has named Moovair its Exclusive Heating and Cooling Partner, extending the home-comfort brand's reach across the league's three member circuits — the Western Hockey League (WHL), Ontario Hockey League (OHL), and Quebec Maritimes Junior Hockey League (QMJHL).

Moovair secures exclusive category rights across 61 CHL teams

Under the multi-league agreement, Moovair becomes an Official Partner of the WHL, OHL, and QMJHL, gaining exposure across a league that fields 52 Canadian and nine American teams. The brand, which has installed more than 200,000 heat pump units nationwide, is positioning the deal as a coast-to-coast community-marketing push tied to its private-label ownership by The Master Group.

Activation runs 75 regular-season games across 15 markets

The centerpiece fan activation, "Moovair Moov of the Game,

San Francisco – September 18, 2026 -- Athleta, the Gap Inc. (NYSE: GAP) performance apparel brand, has signed a multiyear agreement to become the Official Off-Court Apparel Partner of the Golden State Valkyries, the WNBA franchise that sold out all 22 regular-season home games at Chase Center in its 2025 debut season.

Athleta launches limited Off-Court Edit collection modeled by Valkyries guard Veronica Burton

The retailer is releasing a curated performance-lifestyle apparel line on Athleta.com timed to the partnership launch, fronted by Valkyries guard Veronica Burton. The collection targets the crossover audience between athletic performance wear and everyday style consumption.

Tokyo – – September 17, 2026 -- Science in Sport (SiS) has been named the official performance fuel and hydration partner of the Nike After Dark Tour, a seven-city night-running series expected to draw more than 55,000 participants globally in 2026.

SiS and Nike launch first co-branded performance nutrition range

The partnership marks the first time Nike has created a co-branded nutrition range with a performance nutrition company. The collaboration spans energy, hydration and recovery products, backed by a dedicated microsite and participant education program.

Every runner receives a race-specific SiS x Nike Race Pack

All participants across the seven Tour events will be issued a bespoke race pack covering hydration, energy and recovery needs. A limited version of the range will go on public sale in the UK, US and Australia starting September 4, 2026.