Digital Transformation

Wildfire Triples Ad Bookings as Commerce Network Hits 72x ROAS

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Wildfire Triples Ad Bookings as Commerce Network Hits 72x ROAS

San Diego – September 18, 2026 -- Wildfire Systems has tripled quarterly booking volume on its Wildfire Commerce Network (WCN), with 235 unique advertisers now recording returns on ad spend of up to 72x.

Advertiser growth accelerates as brands chase measurable, closed-loop results

The San Diego-based loyalty and consumer insights platform said the surge is driven by advertisers in banking, fintech and travel who are increasingly targeting WCN's high-intent shopper audiences across client networks including KashKick, Shop Your Way and Travel Arrow. Top advertisers are rebooking five to seven times per year, while a growing pool of new brands is launching campaigns on the network. In the second quarter of 2026, 54% of WCN bookings came from net-new advertisers, according to Wildfire.

Medallion Acquires Andros, Becomes Largest AI Credentialing Platform

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Medallion Acquires Andros, Becomes Largest AI Credentialing Platform

San Francisco – September 18, 2026 -- Medallion has acquired Andros, an NCQA-certified credentials verification organization, in a deal that consolidates over a million healthcare providers across nearly 400 organizations and health plans onto a single AI-driven credentialing platform.

Deal creates largest AI-native credentialing platform in the U.S.

The acquisition combines Medallion's automated credentialing and enrollment technology with Andros's 13-year track record serving health plans, health systems, provider groups, and telehealth companies since 2013. Terms of the transaction were not disclosed. Bailey & Company served as exclusive financial advisor to Andros.

Augmentir Launches AI Tools Letting Factory Staff Build Software by Talking

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Augmentir Launches AI Tools Letting Factory Staff Build Software by Talking

Horsham, Pa. – September 18, 2026 -- Augmentir has launched two conversational AI interfaces, Augie Command Center and Augie Procedure Studio, that let manufacturing staff build workflows, procedures, and AI agents by describing them in plain language rather than navigating software menus. The company unveiled the tools at IMTS 2026, positioning them as a replacement for traditional software navigation on factory floors.

Command Center Lets Frontline Leaders Deploy AI Agents Through Conversation

Augie Command Center allows users to analyze live operational data, build dashboards, schedule work, and create Industrial AI Agents without report builders, SQL, or coding. The system generates charts, insights, and recommended actions conversationally, then chains workflows, procedures, training, and integrations into a single deployed response rather than requiring separate tools for each step.

DanAds, Nodals AI Partner to Protect Publisher Yield on Outcome Ads

Stockholm and London – September 18, 2026 -- DanAds, a self-service advertising technology provider, and Nodals AI, an autonomous AI platform for publishers, have entered a strategic partnership that combines predictive-outcome modeling with self-service ad buying, letting publishers sell performance-based campaigns without sacrificing yield.

Nodals AI's models predict clicks, conversions and video completions from publisher data

Nodals AI trains on a publisher's own first-party data to forecast advertiser outcomes such as clicks, conversions or video completes. That capability lets publishers offer CPC- or CPA-style outcome campaigns directly inside their existing ad stacks, matching advertiser demand for performance-based buying.

GrubMarket Launches USDA Pricing AI Analyst for Produce Distributors

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GrubMarket Launches USDA Pricing AI Analyst for Produce Distributors

San Francisco – September 18, 2026 -- GrubMarket has launched a new USDA Pricing AI Analyst, giving produce distributors and wholesalers conversational access to U.S. Department of Agriculture market pricing data for fruits and vegetables.

New tool joins GrubAssist AI platform alongside three existing analysts

The USDA Pricing AI Analyst is the latest addition to GrubMarket's GrubAssist AI lineup, which already includes the Business Analyst, Inventory Analyst, and Cash Flow Analyst. It draws on data from the USDA's Agricultural Marketing Service, covering fruits and vegetables sold across the United States, and combines that with a distributor's own sales and purchasing records when connected to their ERP system.

Study Challenges Fear-Based Sales Pitch, Finds 31% Recall Gain

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Study Challenges Fear-Based Sales Pitch, Finds 31% Recall Gain

Waltham, Mass. – September 18, 2026 -- Sales messages that tell B2B technology buyers they control a positive outcome hold attention 31% longer and produce 31% better recall than fear-based pitches, according to new neuroscience research from Allego, Inc. that challenges a nearly 50-year-old sales doctrine.

The study, conducted with cognitive neuroscientist Dr. Carmen Simon of Enhancive, tests the real-world application of Prospect Theory, the 1979 model by Daniel Kahneman and Amos Tversky holding that fear of loss motivates buyers more than potential gain. Kahneman won the 2002 Nobel Memorial Prize in Economics partly for that work.

Sabre Data: 27% of Travel Firms Accelerate AI Spend Despite Uncertainty

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Sabre Data: 27% of Travel Firms Accelerate AI Spend Despite Uncertainty

Southlake, Texas – September 18, 2026 -- Travel companies are accelerating rather than retreating from AI investment despite persistent economic and geopolitical uncertainty, according to new research from Sabre Corporation (NASDAQ: SABR). Just 17% of executives surveyed are curbing modernization spend, while 27% are accelerating AI investment and 41% are protecting their existing technology roadmaps.

Sabre's Compass report blends survey data with Cantor Fitzgerald macro analysis

The findings come from "Compass: Navigating the Fog," a Sabre report combining independent macroeconomic analysis from Cantor Fitzgerald with a proprietary survey of more than 140 airline, agency and hotel executives conducted in June 2026. Sabre characterizes the industry posture as "protection mode": long-term AI roadmaps remain intact while near-term spending shifts toward initiatives with faster returns.

SASE Market Hits $3.5B in Q2 as Branch Refresh Reshapes Growth

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SASE Market Hits $3.5B in Q2 as Branch Refresh Reshapes Growth

Redwood City, Calif. – September 18, 2026 -- The Secure Access Service Edge (SASE) market reached $3.5 billion in the second quarter of 2026, extending year-over-year growth above 20 percent for a fifth consecutive quarter, according to Dell'Oro Group.

SD-WAN spending strengthens as enterprises replace aging branch infrastructure

SD-WAN demand rose materially in Q2 as branch-network modernization climbed enterprise priority lists. Dell'Oro Group found the trend reflects selective replacement of aging or higher-risk equipment rather than a wholesale refresh across entire branch estates.

Corelight Launches AI Toolkit to Close SOC Speed Gap on Threats

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Corelight Launches AI Toolkit to Close SOC Speed Gap on Threats

San Francisco – September 18, 2026 -- Corelight has launched the Agent Builder Library and Natural Language Query, two tools designed to let security operations centers match the speed of AI-driven cyberattacks without losing auditability over investigation logic.

Attackers now exploit vulnerabilities in roughly five days, far outpacing patch cycles

Enterprise patching cycles typically run 60 to 150 days, but the median time to exploit has dropped to approximately five days, according to Corelight. The company warns that with emerging Mythos-class AI models, attackers may exploit vulnerabilities before defenders even know a flaw exists, making faster patching an inadequate defense on its own.

Lightspeed Launches On Deck Tool to Auto-Fill Cancelled Tee Times

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Lightspeed Launches On Deck Tool to Auto-Fill Cancelled Tee Times

Montréal – September 18, 2026 -- Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) has launched On Deck, a new feature within its Lightspeed Golf booking platform that automatically matches golfers to newly available tee times freed up by cancellations or rescheduling.

Golfers can now flag preferred time windows for automated matching

Through the Lightspeed Golf booking experience, golfers set up an On Deck request for a preferred tee time or window. When a matching slot opens due to a cancellation or change by the original booker, the system sends an automated email offering the opportunity to book it, removing the need for manual, repeated checking.