BYD Cracks Top 5 Among German EV Buyers, Registrations Up 141%
Image
Frankfurt – September 07, 2026 -- BYD has climbed to fifth place among the most attractive electric vehicle brands for German consumers actively planning a purchase within the next three years, up from 11th place in the general population, according to a new BearingPoint study.
BYD outperforms among active buyers while legacy brands hold overall lead
Across the full sample, Volkswagen leads brand attractiveness at 31%, followed by Audi at 29% and BMW at 28%. Among the subset of consumers with concrete purchase intent, BMW tops the ranking at 44%, ahead of Audi at 31% and Volkswagen at 30%. BYD scores 20% in this group, surpassing Kia, Hyundai, Ford, Tesla and Skoda.