brand_partnership

Amherst, Mass. – September 07, 2026 -- Baystate Health will place its logo on both 25-yard lines at McGuirk Alumni Stadium starting with the 2026 UMass football season, marking the first time a brand logo has appeared on the field's gridiron in the stadium's history since 1965. The move expands a multi-year partnership between UMass Athletics, Baystate Health and Learfield's UMass Sports Properties, deepening a sponsorship relationship that has run for more than a decade.

Miami Gardens, Fla. – September 07, 2026 -- South Florida Motorsports (SFM) and Hard Rock International have signed a new multi-year naming rights agreement that renames the race the FORMULA 1 HARD ROCK MIAMI GRAND PRIX, effective from the 2027 edition. The event is contracted to remain on the Formula 1 calendar through 2041.

Hard Rock expands from founding sponsor to full title partner

Hard Rock joined the Miami race as an original Founding Partner at its 2022 launch and has held naming rights to Hard Rock Stadium, home of the NFL's Miami Dolphins, since 2016. The stadium anchors the Miami International Autodrome, a 19-turn, 3.36-mile circuit that hosts the race. Under the new deal, Hard Rock branding will appear on the official event title, logo, podium, the Fan Fest and trackside signage throughout the venue for the 2027 race, with a date still to be announced.