Brand Strategy

DORCO's Rebranded Identity Wins 2026 Red Dot Award

Seoul, South Korea – September 30, 2026 -- DORCO, the South Korean razor manufacturer operating in more than 130 countries, has won the Red Dot Award in the Corporate Design & Identity category of the Red Dot Award: Brands & Communication Design 2026, one of the design industry's most established competitions running since 1993.

Rebrand tied to 70th anniversary consolidates global visual identity

The recognized corporate identity was developed as DORCO marked its 70th anniversary in 2025. Founded in 1955, the company built the renewal around a new brand core, "Leading Edge," and a stated vision of "Achieving the Top with Leading-Edge Innovation," aimed at unifying how the brand communicates technological expertise and precision across markets.

Birkenstock Opens 24th US Store in Malibu's Cross Creek Ranch

Malibu, Calif. – September 22, 2026 -- BIRKENSTOCK Americas has opened its 24th company-owned US retail location in Malibu, California, marking a continued expansion of its direct-to-consumer footprint on the West Coast.

New store anchors Malibu's Cross Creek Ranch mixed-use development

The store is situated at Cross Creek Ranch, 23465 Civic Center Way, Suite #850, a recently opened retail and dining destination in Malibu's Civic Center. The location carries the full BIRKENSTOCK range for women, men and kids, including sandals, clogs, sneakers, shoes and boots, alongside the brand's Care Essentials line and a new plant-based nail polish collection.

Natural Diamond Council Rebrands as The Diamond Collective

London – September 22, 2026 -- The Natural Diamond Council has rebranded as The Diamond Collective, launching a new global strategy to rebuild consumer demand for natural diamonds amid rising competition from synthetic alternatives.

New CEO shapes strategy after six months of industry consultation

Amber Pepper, who took over as CEO, developed the strategy following talks with producers, retailers, brands, creatives and consumers. The plan responds to shifts in how people discover and buy luxury goods, aiming to convert consumer desire into sustained purchasing demand.

C&C Branding Launches Titan Sound for Executive Leadership Alignment

Brooklyn, N.Y. – September 21, 2026 -- C&C Branding has launched Titan SoundSM, a newly service-marked offering that merges leadership development with brand strategy for executives and rising leaders.

Titan Sound targets two distinct executive moments

The service is built for leaders pursuing new roles, helping them identify industries and situations where they are best suited while shaping a voice that boards, teams, peers, and customers can trust. It also serves leaders navigating organizational transitions, forming the narrative and strategy needed to drive change internally and externally.

Moab Tourism Office Launches 'Should've Stayed Longer' Rebrand

Moab, Utah – September 16, 2026 -- Moab Office of Tourism has unveiled a new destination brand and advertising campaign, "Should've Stayed Longer," built on visitor research showing more than 90% of travelers either planned to return or wished they had allotted more time in the area.

Research drives repositioning away from single-stop bucket-list marketing

The campaign, developed with creative studio Camp4 Collective and travel agency TOURIST, reframes Moab as a multi-day destination rather than a quick stop en route to Arches National Park. Michael Soleta, director of the Moab Office of Tourism, said the rebrand followed a year-long collaboration among the tourism office, its board, elected officials and community and agency partners.

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