SiriusXM Media Reach Hits 255M Listeners After YouTube Audio Deal
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New York – October 11, 2026 -- SiriusXM Media's monthly audience has grown from 170 million to approximately 255 million unduplicated listeners in a year, reaching nearly 90% of the U.S. population aged 13+, the company said at its second annual Built With Audio event.
YouTube reseller deal adds incremental reach in beta campaigns
The jump follows SiriusXM Media's agreement, announced last April, to act as exclusive reseller of YouTube and YouTube Music audio-first U.S. inventory. Across beta campaigns, adding YouTube Audio expanded advertisers' total unique reach by up to 91%, the company reported.