THE TIRE COLOGNE 2026 Puts AI From Workshop Diagnostics to Microplastic Research at the Centre of Its June Programme
SHERIDAN, WYOMING -- June 7, 2026 -- THE TIRE COLOGNE 2026 opens on 9 June in Cologne with artificial intelligence positioned as the defining theme across its three-day programme. The leading international trade fair for the tyre and wheel industry will demonstrate AI applications spanning the full sector value chain, from workshop appointment booking and real-time diagnostic systems to tyre development, fleet management and microplastic reduction. Live demonstrations in the Innovation Lab and sessions on the Tire Stage cover both operational deployment today and the regulatory requirements taking shape by 2029. The event runs from 9 to 11 June at Koelnmesse, with BRV — the Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. — as the industry sponsor.