South Jordan, Utah – October 29, 2026 -- Searchbloom won the 2026 Search Engine Land Award for "Best Commerce Search Marketing Initiative - SEO" with a project that lifted MJ Arsenal's organic revenue 69.3% and returned 679% ROI. The competition drew nearly 200 submissions from digital agencies, in-house marketers and individuals worldwide.
MJ Arsenal collection-page rebuild drives 74% non-brand click share
The winning entry, titled "74% of New Clicks Non-Brand, Organic Revenue Up 69.3%: How Searchbloom Rebuilt MJ Arsenal's Collection Pages at 679% ROI," centered on restructuring the retailer's collection pages. Searchbloom CEO and Founder Cody C. Jensen said the old pages worked like a catalog. The agency rebuilt them around actual shopper search queries, and 74% of new clicks then came from non-branded searches.
Searchbloom reaches finalist stage in all three categories entered
Searchbloom entered three categories and was a finalist in each. It is one of five agencies with three finalist spots this year. The other two finalist entries were:
- "Best Overall PPC Initiative - Small Business," submitted with Punchwork Law
- "Best Local Search Marketing Initiative - SEO," submitted with Sun & Ski Sports
Judges point to AI-driven shifts in search
Danny Goodwin, Search Engine Land's Editorial Director and head of the 2026 judging committee, said AI is rewriting the rules of search but technology alone does not deliver success. He said this year's winners combined strategy and execution to produce measurable results.
Third Door Media produces the Search Engine Land Awards program.