Wadsworth – October 16, 2026 -- Rohrer Corporation has promoted Nadine Powell to Vice President, Product Strategy and Marketing, giving the thermoformed and contract packaging provider a new seat on its Executive Leadership Team. Powell will report directly to Danny Teixeira, President and Chief Executive Officer.
Powell takes charge of product, innovation and branding at Rohrer
Powell will lead Rohrer's Product Strategy and Marketing organization, which covers product management, innovation strategy, market development, branding and long-term business planning. She currently serves as Senior Director of Product Management and Marketing at the company.
Since joining Rohrer, Powell has led work on product portfolio development, market analysis, innovation and customer-centric growth strategies. According to the company, her work identified new opportunities in key end markets and aligned product development with customer needs and emerging industry trends.
Rohrer aligns marketing and product strategy functions to support growth
Rohrer recently announced plans to further align its marketing and product strategy functions. The stated aims are to support growth, strengthen customer engagement and accelerate innovation across its packaging solutions portfolio. Powell's promotion places both functions under a single executive-level leader.
Teixeira said Powell's ability to connect long-term strategy with practical execution has strengthened Rohrer's product portfolio and market presence.
Powell brings experience from Caterpillar, Eaton and Parker Hannifin
Before Rohrer, Powell held product management, marketing and strategy leadership roles at global manufacturers including Maxcess International, Parker Hannifin, Eaton and Caterpillar. Her background spans product lifecycle management, global marketing strategy, customer engagement and commercial development across multiple industrial sectors.
Powell said she will help shape strategy and develop packaging solutions as Rohrer pursues what she called its next phase of growth.