YachtWorld Redesign Lifts Lead Conversion 25%, Listing Time 35%
MIAMI – November 03, 2026 -- YachtWorld, the online boat and yacht marketplace owned by Boats Group, reports a 25% increase in lead conversion rate since it moved to its redesigned website, as buyers spend more time on individual listings.
Buyers spend 35% longer on individual boat listings after the relaunch
Average listing visit duration rose 35% compared with the previous website. Boat detail page views per session climbed 26%, and search click-through rate gained 10%. Together, the figures show consumers viewing more inventory per visit and finding relevant listings faster.
Boats Group marketplaces see 30% more listing views before major boat shows
The results arrive as the fall boat show season brings buyers and sellers together at events worldwide. Boats Group's marketplaces record roughly 30% more listing views in the run-up to major shows. Buyers do much of their research online before they reach the docks.