KA-EX Names Aaron Heidebreicht CEO North America at 4,000 US Doors
New York – October 19, 2026 -- Swiss sports supplement brand KA-EX has appointed Aaron Heidebreicht as CEO North America, as its US distribution passes 4,000 points of sale following a national launch across 2,200 GNC stores in August 2026.
Heidebreicht to lead US strategy from Nashville
Heidebreicht brings more than 20 years of sports nutrition leadership. He is a former professional baseball player who held positions at GNC and Nutrabolt. At KAGED he served as Chief Commercial Officer, and most recently he ran Applied Nutrition's North American business as CEO.
At KA-EX, he is responsible for US commercial strategy, retail expansion and building out the North American team from Nashville, Tennessee. Founder and CEO Pedro Schmidt called North America the company's most important growth market and said KA-EX is investing in a dedicated US team.