Scientific Games Brings Omnichannel Lottery Tech to WLS Sydney
Image
ATLANTA – November 03, 2026 -- Scientific Games will present its instant games, digital portfolio and retail technology at the World Lottery Summit in Sydney from November 9-12, targeting lottery executives, product managers and technologists from more than 75 countries.
Scientific Games builds its Sydney exhibit around connecting retail and digital play
The company's Powering Possibilities exhibit at the International Convention Centre combines instant games, digital games, loyalty, CRM, player marketing and retail technology. Data and analytics inform game creation and personalize engagement across channels, the company said. Chief Communications & Brand Officer Beth Bresnahan said the goal is helping lotteries build stronger player relationships and create new opportunities for responsible growth.