RediRewards

Hollywood, Fla. – October 05, 2026 -- Red Roof outlined a multi-brand growth strategy at its Ignite conference this week, centered on a redesigned Red Roof PLUS+ experience, a next-generation RediRewards loyalty program and an AI-native digital platform, President Zack Gharib told more than 1,000 attendees.

Red Roof PLUS+ gains hot breakfast, interior corridors and upgraded guest rooms

Planned enhancements for the midscale PLUS+ tier include hot breakfast in upgraded breakfast areas, enhanced bathroom lighting and terry, interior-corridor design, lobby marketplaces, and optional fitness facilities and pools depending on location. The changes aim to give the segment a more consistent, recognizable identity and strengthen property performance for owners.