JA Launches First European Roadshow, Hits 11 Countries in 8 Weeks
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Pabianice – September 08, 2026 -- JA has kicked off its first large-scale European roadshow, with the inaugural stop in Pabianice, Poland, launching an eight-week tour that will hit more than 20 locations across 11 countries.
Tour spans 11 countries under unified brand strategy
The roadshow, branded "Journey Ahead: JA Roadshow 2026," marks JA's first coordinated European tour under its "One JA" framework. From Poland, the mobile showcase will move through Hungary, Romania, Germany, Italy, Spain and other markets, targeting Europe's key energy hubs over the next two months.