GS1 US Launches SMS Tool for Grower FSMA 204 Traceability
EWING, N.J. – October 29, 2026 -- GS1 US has launched Rapid Record, an SMS-based tool that lets produce growers log traceability data in the field without installing an app or relying on Wi-Fi. The tool is included with a GS1 US membership.
Text prompts guide growers through four event types
Growers record harvesting, cooling, initial packing and shipping events through guided text prompts. Completed digital records go to an email address designated by the grower's organization.
Before using the tool, growers identify products, locations, authorized users and a delivery email address. They then follow mobile phone prompts, review event details and submit the record. The multilingual tool uses GS1 Standards identifiers, including the Global Trade Item Number (GTIN) and Global Location Number (GLN). Records can be retained internally and shared with trading partners.