Nielsen's Gauge Adds Q1 2026 Ad-Supported TV Share View
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United States – October 23, 2026 -- Nielsen's The Gauge now reports a quarterly Ad Supported Gauge for Q1 2026, measuring the share of U.S. TV viewing that is ad supported across total day among Persons 2+, alongside its monthly platform and distributor breakdowns.
Nielsen splits ad-supported TV viewing by category for Q1 2026
The quarterly view contains two components: the Ad Supported Share of TV and the Category Share of Ad Supported TV. Both cover Q1 2026 on a total-day basis for Persons 2+. The monthly Gauge separately tracks viewing by platform and by media distributor.
Two separately weighted panels feed the data
Nielsen builds the Gauge from two panels. Streaming data comes from a subset of Streaming Meter-enabled TV households within the National TV panel. Broadcast, cable and total usage come from Nielsen's overall TV panel.