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free-key CityApp Adds 'Insta-Hotspots' to Boost Local Tourism Marketing

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free-key CityApp Adds 'Insta-Hotspots' to Boost Local Tourism Marketing

Mittenwald – September 11, 2026 -- IT-Innerebner GmbH has launched a new "Insta-Hotspots" feature within its free-key CityApp, enabling cities and municipalities to spotlight photogenic locations that lack traditional tourist recognition. The tool responds to data showing social media's growing role in travel decisions: a Bitkom study found 58% of German social-media-using travelers were inspired to book a trip via social networks within the past year, while a TUI study found photogenic locations and social-media-worthy experiences are important or very important to 36.9% of travelers choosing a destination.