Southwest Adds Business Priority and NDC Channels for Corporate Travel
Dallas – October 12, 2026 -- Southwest Airlines Co. (NYSE: LUV) will add a Business Priority product to corporate travel agreements in early 2027 and open new NDC distribution channels, starting with an in-house API direct connect expected by the end of 2026.
Business Priority to enter corporate agreements in early 2027
Business Priority will be an optional inclusion in corporate travel agreements for qualified customers. Travelers at participating companies are to receive preferred reaccommodation, standby and boarding benefits aimed at easing day-of-travel disruption.
Aileen Furlong, Vice President of Sales, said the offering builds on earlier product upgrades. These include assigned and Extra Legroom seating, in-seat power, Starlink WiFi on select aircraft, larger overhead bins and international partnerships.