Alteryx Pitches Embedded Text Mining for Unstructured Data Backlogs
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Global – October 27, 2026 -- Unstructured text makes up an estimated 70% to 90% of organizational data, according to Gartner analysts speaking at the Data & Analytics Summit in London this year, and Alteryx is pitching workflow-embedded text mining as the way to put it to use.
Three paths compete for the same text-analysis budget
Enterprises can write custom code, license a dedicated text-analytics tool, or run text mining inside the workflow platform that already handles blending, joins, and reporting. Alteryx argues the deciding factor is which approach keeps running unsupervised after its creator moves on.